Business Development Lead

Gradial is seeking a Business Development Lead to build strategic pipeline and relationships with enterprise buyers. This player-coach role involves owning outbound initiatives, experimenting with AI workflows, and refining sales strategies to drive growth. You will collaborate with Sales and Marketing teams and have opportunities to mentor future team members.

• Build and execute outbound strategies for enterprise marketing organizations
• Own strategic account planning and develop account-specific prospecting strategies
• Lead adoption of AI-powered prospecting tools like ChatGPT and Claude
• Develop and refine messaging, outreach frameworks, and prospecting best practices
• Represent Gradial at conferences and industry events
• Partner with Marketing on outbound campaigns and provide market feedback