Product Marketing Manager

Abbott's Diabetes Care division seeks a Product Marketing Manager to lead go-to-market strategies for life-changing diabetes management products. This role involves shaping product direction, developing launch plans, and driving growth for the FreeStyle Libre brand. You will be the global product and market expert, collaborating with cross-functional teams to ensure successful product launches and market penetration.

• Drive go-to-market launch strategy for diabetes management products
• Shape product definition in partnership with Product, Insights, Market Access, and R&D
• Develop and deliver product launch toolkits with key messaging and training
• Serve as global marketing lead in new product development
• Collaborate with cross-functional partners on go-to-market plans
• Partner with Clinical and Medical teams on publication and communication strategies