Product Marketing Manager

Essity is seeking an experienced Product Marketing Manager to lead brand building initiatives in local markets, aligning with global strategies. This role involves managing brand P/L, developing annual brand plans, and overseeing marketing activation for health and medical solutions. The ideal candidate will be responsible for product assortment, pricing, and driving brand growth through consumer and customer insights.

• Local markets brand owner responsible for P/L and brand building
• Leads annual brand plans and defines activation touch points
• Manages local marketing implementation and digital media
• Drives brand and innovation campaign activation and tracking
• Owns brand assortment, product management, and pricing
• Acts as brand building expert for healthcare providers and consumers