Sr Product Marketing Manager, Financials

Workday is seeking a Sr. Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging for Workday Accounting Center and related AI finance solutions. This role involves driving market adoption, supporting product launches, and enabling sales and partner channels.

• Own outbound GTM strategy, positioning, and messaging for Workday Accounting Center
• Lead product marketing for Workday Decision Intelligence for Finance and AI agents
• Develop and refresh product messaging for finance leaders and data personas
• Plan and execute launch strategies for AI agents and partner integrations
• Create high-impact collateral and provide product education to sales and partners
• Conduct market research and competitive analysis to inform GTM and product roadmaps