Senior Product Manager

Abbott is seeking a Senior Product Manager to lead category strategy and brand planning within their Nutrition Division in Istanbul, Türkiye. This role focuses on accelerating business growth and patient impact by translating market insights into actionable plans, managing marketing strategies, and leading new product launches.

• Lead category strategy and brand planning
• Develop and execute marketing plans
• Manage pre-launch, launch, and post-launch activities
• Build relationships with Key Opinion Leaders
• Lead cross-functional teams
• Drive brand performance through data-driven decisions