Lead Product Marketer, Developer Products

HubSpot is seeking a Lead Product Marketer to drive go-to-market strategy and positioning for their developer and agent infrastructure products. This role will shape how developers and customers understand and adopt products like the Developer Platform and APIs. You will collaborate cross-functionally to deliver launches, shape narratives, and drive adoption in a fast-paced, technical environment.

• Lead go-to-market strategy, positioning, and messaging for developer products
• Orchestrate launches for technical products including APIs and AI coding tools
• Define and evolve the builder persona for traditional and AI-assisted builders
• Partner with Product Management, Developer Relations, and Engineering
• Build external narratives translating complex technical capabilities into clear value
• Analyze market trends and customer feedback to refine strategy