Senior Manager, App Strategy & Operations

Fanatics is seeking a Senior Manager to lead the commercial strategy for Shop and Ticketing within their app, focusing on driving customer engagement and lifetime value. This role requires a data-driven operator with deep experience in digital commerce to translate customer insights into initiatives that boost demand and repeat purchases.

• Own commercial strategy for Shop and Ticketing within the Fanatics app
• Define how shopping experience drives app acquisition, engagement, and repeat purchase
• Build and maintain business performance reporting and KPIs
• Identify growth opportunities through data analysis of customer behavior
• Lead development and execution of commercial initiatives
• Partner with Product, Marketing, and Design for feature development and optimization