Retail Marketing Manager

New Balance is seeking a Global Flagship Retail Marketing Manager to plan and execute marketing strategies for flagship stores, driving brand affinity and sales. This role involves developing creative briefs for store openings, seasonal refreshes, and brand storytelling, collaborating with internal and external creative teams, and integrating content needs into the go-to-market process.

• Develop retail marketing creative briefs for store openings, seasonal refreshes, and brand storytelling
• Build partnerships with global and regional stakeholders
• Activate events with regional teams to drive brand affinity
• Develop processes and marketing tools for global execution consistency
• Ensure adherence to brand, category, and athlete guidelines
• Inform teams of industry trends, innovation, and consumer behavior