Senior Product Manager, Ads Targeting & Audience Activation

Roku is seeking a Senior Product Manager to lead their Ads Targeting and Audience Activation products. This role involves defining and executing a multi-quarter roadmap for how advertisers reach viewers on Roku, leveraging identity, behavioral, and contextual data. You will collaborate with engineering, data science, sales, and partnerships to build and scale audience products that drive measurable outcomes for advertisers.

• Own end-to-end audience product surface: segment creation, curation, lifecycle, discoverability, and activation
• Set strategy for Roku audience availability to advertisers and partners
• Shape Roku's modeled audience strategy using unique signals for planning and performance
• Expand audience portability into major external activation platforms
• Land new targeting signals and measure their value
• Drive product investments for faster, more reliable, and self-serve targeting setup