Senior Product Manager, Ads Targeting & Audience Activation

Roku is seeking a Senior Product Manager to lead their Ads Targeting and Audience Activation products. This role involves defining the strategy and roadmap for how advertisers reach viewers on Roku by leveraging identity, behavioral, and contextual signals. You will collaborate with engineering, data science, sales, and partnerships to build and scale audience products across various activation paths.

• Own audience product surface end-to-end, including segment creation, curation, and activation
• Set strategy for Roku audience availability to advertisers and partners
• Shape Roku's modeled audience strategy using unique signals
• Expand audience portability into external activation platforms
• Define and productize new targeting signals
• Drive product investments for faster, more reliable targeting setup