Platform Product Marketing Manager

Workday is seeking a Senior Platform Product Marketing Manager to define and evolve the company's platform narrative for technical executives like CIOs and CTOs. You will translate complex platform capabilities, including AI and developer tooling, into a compelling story that highlights Workday's strategic value. This role involves market intelligence, cross-functional collaboration, and enabling sales teams to effectively communicate the platform's vision.

• Develop and own CIO/CTO-facing platform narratives and positioning
• Conduct market, competitive, and analyst intelligence for platform strategy
• Orchestrate cross-functional go-to-market efforts for consistent messaging
• Enable sales and leadership with compelling platform story and use cases
• 8-10+ years in platform marketing with executive-level narrative experience
• Familiarity with platform products and technical IT buyer personas