Data Product Manager, Retail Media

Circle K is seeking a Data Product Manager to lead their in-house retail media and data monetization engine, Full Circle Media. You will define audience strategies, build and scale customer audiences using first-party data, and design measurement frameworks to connect media exposure to business outcomes. This role involves leading incrementality testing, developing performance insights, and owning the delivery of key data components across the retail media platform.

• Define and evolve standardized audience taxonomy
• Build and scale high-value customer audiences
• Design and operationalize robust measurement frameworks
• Lead incrementality testing and experimentation
• Own delivery of key data components across the retail media platform
• Partner with Data Engineering and Ad Operations teams