Manager, SEO Content & AI Search Optimization (SEM)

Expedia is seeking a Manager, SEO Content & AI Search Optimization to join their SEM team in London. This role focuses on optimizing content for AI-powered search and ads, enhancing query matching, ad creatives, and landing page targeting. You will collaborate with SEO, Product, Tech, and Analytics teams to design and run experiments, represent Expedia with search partners, and build reporting dashboards. The position also involves using SQL and Python for data analysis and exploring AI/LLM tools to automate tasks.

• Own SEO content and AI-powered SEM asset optimization
• Partner with SEO and AI search teams on content testing
• Design and run structured experiments for messaging and landing pages
• Represent Expedia Group with major search partners
• Build reporting and decision support with Analytics using SQL and Python
• Champion AI-assisted workflows and automation