About this role
Lead the transformation of eHealth's eCommerce insurance marketplace to create a more intuitive and personalized online shopping experience. You will leverage AI to guide consumers through complex health insurance choices, driving trust and conversion. This role is critical in shaping the future of online healthcare shopping for diverse customer segments.
What we are looking for 6
- Define and execute the enterprise website strategy and roadmap
- Develop and launch AI-native consumer-facing experiences
- Architect audience-first segmentation for tailored shopping journeys
- Own and optimize growth and lifecycle funnels
- Collaborate with cross-functional teams including Engineering and Data Science
- Drive measurable business outcomes in a complex healthcare market