VP of Product Marketing and Pricing Strategy

SimplePractice is seeking a VP of Product Marketing and Pricing Strategy to lead go-to-market strategies, product launches, and pricing initiatives for their platform serving mental healthcare practitioners. This executive role will partner across departments to drive adoption, engagement, and revenue growth, with a focus on evolving product-led growth and AI-enabled capabilities.

• Lead product marketing strategy including positioning, messaging, and launches
• Own pricing, packaging, and monetization strategy for the product portfolio
• Develop and execute go-to-market strategies aligned with business outcomes
• Drive improvements in product adoption, engagement, retention, and monetization
• Partner with Product and Executive Leadership on AI product commercialization
• Lead market research and customer insight functions