Marketing Technology-Senior Product Manager

Generac is seeking a Senior Product Manager for Marketing Technology to drive the vision, strategy, and execution of enterprise digital products and content management initiatives. This role focuses on enhancing user experience across business lines by owning complex product portfolios and partnering with IT and business stakeholders.

• Drive roadmap and business requirements for CRM initiatives
• Prioritize and document use cases and features
• Collaborate with internal teams and external vendors
• Champion the customer perspective in CRM initiatives
• 8+ years of experience in digital product management or marketing technology
• Proven success with large scale data initiatives like CDP and MDM