Product Manager, Digital Marketing

Skechers is seeking a Product Manager for Marketing Automation to own the strategy, roadmap, and operational integrity of their Salesforce Marketing Cloud platform. This role bridges CRM and Loyalty business teams with Platform Engineering, ensuring the platform drives business growth and customer engagement through scalable frameworks and data integrity.

• Own Salesforce Marketing Cloud product roadmap and prioritize capabilities
• Establish scalable frameworks for journey orchestration, personalization, and automation
• Serve as liaison between CRM/Loyalty teams and Platform Engineering
• Define integration requirements and ensure data quality
• Evaluate and prioritize new platform capabilities, including AI-driven personalization
• Oversee campaign development lifecycle and implement A/B testing