Product Marketing Manager

Lead the go-to-market strategy for digital products, translating product capabilities into compelling marketing campaigns and educational content. This role bridges Product Management and Marketing, owning product messaging and ensuring consistent representation across all guest touchpoints.

• Lead go-to-market planning for new digital product launches
• Develop product positioning and messaging
• Create product-focused content including videos and training materials
• Partner with Product Management and Marketing teams
• Measure adoption and optimize engagement of product launches
• Gather customer and stakeholder feedback