Digital Marketing Specialist

NABA is seeking a Digital Marketing Specialist to support and optimize international digital acquisition campaigns. This role focuses on lead generation through paid media management, data analysis, and cross-functional collaboration to enhance the student journey. The specialist will execute campaigns, monitor performance, conduct A/B tests, and contribute to CRO initiatives.

• Execute and optimize paid acquisition campaigns across Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads
• Manage campaign implementation, audience creation, creative uploads, and tracking validation
• Monitor campaign performance, budgets, and KPIs, translating data into actionable insights
• Support A/B testing across campaigns, audiences, creatives, and landing pages
• Prepare performance reports and dashboards using GA4, Looker Studio, and other analytics tools
• Collaborate with CRM, Enrollment, Content, and SEO & Tech teams to improve the student journey