Marketing Manager, HCP Omnichannel

Abbott Diabetes Care is seeking a Digital Operations Manager to lead the execution and optimization of digital marketing for their Libre Continuous Glucose Monitoring (CGM) portfolio. This role involves overseeing the digital ecosystem that engages healthcare professionals across various channels and managing a team to ensure campaign success.

• Lead HCP omnichannel marketing strategies across paid media, email CRM, web, SMS, social, and professional education
• Design omnichannel programs for coordinated and personalized customer experiences
• Oversee end-to-end execution of HCP digital campaigns
• Establish KPIs, dashboards, and performance reporting
• Lead, develop, and mentor a team of digital marketing professionals
• Manage agency and contractor relationships