Demand Generation Manager

commercetools is seeking an Industry Marketing Manager to develop and execute demand generation strategies for the Industrials & Manufacturing vertical. This role involves becoming an industry expert, building campaigns across multiple channels, and driving pipeline contribution. The position is hybrid, based in Boston, MA.

• Develop expertise in the industrial manufacturing commerce landscape
• Own and execute demand generation strategy for the vertical
• Design and run multi-channel campaigns tailored to buyers
• Drive pipeline targets and report on marketing's contribution
• Partner closely with sales, BDR, and Product Marketing teams
• Utilize data-driven insights to optimize campaign performance