About this role

Lead Wintrust's marketing data team to drive insight-informed decisions and maximize marketing ROI. You will develop and implement data strategies, define measurement requirements, and build sophisticated attribution models. This role offers the opportunity to shape analytics-driven value within a top-rated workplace.

What we are looking for

6

Lead and mentor a marketing data team
Develop first- and third-party marketing analytics strategies
Design and refine multi-touch attribution and media mix models
Ensure data accuracy, integrity, and adherence to privacy regulations
Partner with MarTech, IT, and external vendors
Minimum 10+ years in marketing analytics or related field

Skills mentioned

1

Data Science