Digital Marketing Analyst, Hybrid

Belk is seeking a Digital Marketing Analyst to develop and implement strategic email marketing plans to drive e-commerce and brick-and-mortar sales. This hybrid role involves supporting customer experiences across owned media channels, ensuring accurate execution of campaigns, and collaborating with cross-functional teams. The ideal candidate will have a strong understanding of digital marketing operations, content strategy, and data analysis to enhance channel performance.

• Execute and support campaigns across Homepage, Email, SMS, and Push notifications
• Translate marketing plans into channel-specific content and execution plans
• Own detailed QA of campaigns prior to launch
• Partner with Marketing, Creative, Merchandising, and eCommerce teams
• Manage multiple campaigns, channels, and deadlines simultaneously
• 3+ years of experience in CRM, lifecycle marketing, personalization, or digital analytics