Demand Generation & ABM Manager

As a Demand Generation & ABM Manager, you will be instrumental in driving pipeline growth for a leading talent consultancy. You'll translate content, events, and paid media efforts into measurable results and build our account-based marketing strategy in close collaboration with Sales. This is a hands-on role where you'll own the planning, execution, and performance management of demand generation and ABM initiatives, leveraging data and AI to optimize campaigns and drive business outcomes.

• Drive marketing-sourced and influenced pipeline generation against targets
• Build and execute integrated campaign calendars across multiple channels
• Lead account-based marketing strategy, including target account lists and tiered plays
• Partner with paid media team on strategy, targeting, and budget allocation
• Own pipeline reporting and attribution in HubSpot
• Utilize AI tools for research, personalization, and analysis