Digital Marketing Specialist

Autodesk is seeking a Digital Marketing Specialist to join their Education Experiences team in Toronto. This role will focus on executing and optimizing the digital marketing strategy across web, SEO, and social media to drive adoption and usage of Autodesk's offerings within the education community. You will analyze performance data, translate insights into recommendations, and collaborate cross-functionally to achieve measurable results.

• Execute and optimize global SEO/GEO strategy including content development and performance reporting
• Support website activities, focusing on student journey and product page improvements
• Analyze web performance data to drive optimization recommendations and improve conversion
• Apply AI marketing workflows to increase efficiency and speed-to-market
• Collaborate on integrated digital go-to-market campaigns across various channels
• Monitor and analyze KPIs for web and SEO/GEO conversion metrics