About this role
Lead the brand content strategy for an assigned area, shaping how Northwestern Mutual's brand is perceived through compelling narratives and thought leadership. You will own content from strategy to execution, directing creation using AI tools and partners, and ensuring high standards of quality and brand consistency across all channels. This role requires strong editorial judgment, strategic thinking, and the ability to connect content across marketing and communications efforts.
What we are looking for 6
- Own brand content strategy and editorial roadmap end to end
- Lead flagship content programs from strategy through publication
- Direct content production using generative AI and external partners
- Edit, fact-check, and approve content for quality and brand alignment
- Partner across marketing and communications functions
- Steward brand voice, tone, and messaging across touch points