About this role

Manage and execute performance marketing strategies across various Disney brands, leveraging ad technologies to drive data-driven results. This role involves shaping audience, bidding, optimization, and measurement strategies to maximize media efficiency and effectiveness.

What we are looking for

6

Develop and implement performance marketing strategies for diverse Disney brands
Manage holistic, omni-platform audience data strategy
Optimize auction bid, pacing, and optimization strategies for media performance
Analyze key media performance drivers and deliver actionable insights
Manage digital advertising platforms including Meta, Google Ads, and DSPs
Implement rigorous test and learn cadences for performance improvement

Skills mentioned

1

SQL