Senior Manager, Demand Generation

Lead performance marketing efforts across paid media and SEO/AEO to drive qualified device leads and consumer demand for Hydrafacial and SkinStylus. This role involves strategy, execution, testing, and optimization to build scalable digital channels that contribute to business growth.

• Lead full-funnel paid media strategy and execution across major digital platforms
• Develop and execute SEO, AEO, and GEO strategies for increased brand visibility
• Manage digital agency partners for paid media and organic search
• Collaborate on conversion-focused landing pages, content, and creative
• Optimize lead scoring, attribution, tracking, and reporting
• Establish benchmarks and analyze campaign performance for actionable recommendations