VP Marketing, Blue Nile

Blue Nile, part of Signet Jewelers, seeks a VP of Marketing to lead customer-centric brand, acquisition, and retention strategies during a period of digital growth. This executive will define and execute data-informed, digital-first marketing plans to accelerate customer acquisition and lifetime value, strengthening Blue Nile's position in online fine jewelry.

• Define and evolve long-term brand positioning and messaging
• Build comprehensive annual marketing roadmap aligned to commercial priorities
• Develop and execute comprehensive digital and e-commerce marketing strategy
• Oversee performance marketing channels including paid search, SEO, and social media
• Drive customer acquisition, retention, and lifetime value through integrated programs
• Build, mentor, and develop a high-performing marketing organization