Senior Product Marketer

Rithum is seeking a Senior Product Marketer to be the voice of the buyer for their Brands and Retailer Marketing Solutions. You will drive product positioning, messaging, market intelligence, and content development, while owning product launches and partnering with cross-functional teams to drive business growth. This role emphasizes leveraging AI for efficiency and improved outcomes.

• Define positioning, messaging, and launch plans for Brands or Retailer platform
• Develop differentiation against competing solutions and conduct win/loss interviews
• Perform market opportunity analysis, including research, segmentation, and competitive analysis
• Drive product launches by co-developing launch plans and managing cross-functional execution
• Create marketing collateral, sales presentations, and other assets
• Develop and maintain internal sales tools for competitive differentiation and objection handling