Growth Marketing Lead

Bluefish is seeking a Growth Marketing Lead to build and manage our demand generation engine and marketing technology stack. You will own the strategy, execution, and optimization of multi-channel campaigns to drive pipeline and revenue. This role requires a blend of creative campaign thinking and marketing operations expertise, with direct ownership of our tech stack and campaign programs.

• Own end-to-end campaign planning and execution across multiple channels
• Build and manage marketing automation workflows and lead nurture programs in HubSpot
• Define, track, and report on core performance metrics and use insights for continuous improvement
• Build attribution models, pipeline forecasts, and performance dashboards
• Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn, and other platforms
• Own SEO and GEO strategy for discoverability across traditional and AI-powered search