Group Director, Paid Search

Lead and scale the Paid Search capability for a global healthcare agency. This senior leadership role involves defining the practice, elevating activation standards, and driving performance across platforms like Google and Bing for pharmaceutical and biotech clients. You will lead a team, integrate paid search into omnichannel strategies, and champion innovation.

• Lead Paid Search channel strategy, investment, testing, and performance
• Translate brand objectives into actionable paid search strategies
• Guide clients on recommendations, measurement, and performance storytelling
• Ensure campaign compliance with healthcare regulations
• Establish best practices for paid search activation and reporting
• Lead, mentor, and develop a high-performing Paid Search team