Performance Marketing Lead

Omnea is seeking a Performance Marketing Lead to own and professionalize their paid marketing efforts. This role involves taking existing campaigns, identifying ROI, and scaling them to generate pipeline. You will work closely with digital agencies, field marketers, and sales teams to drive measurable results.

• Own pipeline and performance for digital marketing channels
• Manage and optimize a six-figure annual ad spend, primarily on LinkedIn
• Build and maintain performance dashboards using HubSpot and GA4
• Develop and test website landing pages to improve conversion rates
• Collaborate with agencies, content, design, and sales teams
• Focus on pipeline generation and cost per opportunity over clicks and impressions