Digital Marketing Specialist (PPC/SEO)

Join ExploreK12's Growth and Demand team as a Digital Marketing Specialist focused on PPC and SEO. You will support the execution of digital marketing campaigns, focusing on campaign setup, optimization, content execution, and performance reporting for lead generation and e-commerce initiatives. This role involves collaborating with senior team members and agency partners to ensure efficient campaign launches and drive performance improvements.

• Support execution of digital marketing campaigns across paid media and SEO
• Focus on campaign setup, optimization, content execution, and reporting
• Manage e-commerce campaign setup, optimization, and performance analysis
• Assist in building and launching paid media campaigns (Google Ads, Meta, LinkedIn)
• Conduct basic keyword research, competitive analysis, and SEO updates
• Pull and maintain regular reports across PPC/paid media and SEO