VP of Growth Content

Xero is seeking a VP of Growth Content to lead our global content strategy, leveraging AI and data-driven insights to create high-performing, on-brand content at scale. You will build and optimize an AI-native content operating model, driving growth across paid advertising, lifecycle marketing, and sales assets through a rigorous test-and-learn framework. This role requires a leader who can set enterprise-level direction while diving into execution details, fostering a culture of continuous improvement and measurable business impact.

• Lead global growth content function with an AI-powered approach
• Develop and own global content strategy across the funnel
• Champion a strict test-and-learn creative framework
• Architect native content experiences driving growth across channels
• Build and optimize an AI-native content operating model
• Unite design, creative optimization, and content automation