Director, Digital Marketing

Abbott is seeking a Director of Digital Marketing Communications to lead a team and drive global digital marketing content strategy. This role involves hands-on leadership, developing integrated digital marketing plans, and leveraging emerging tools like generative AI to optimize content and campaigns. The ideal candidate will champion data-driven strategies and best practices to support business goals.

• Lead and develop a digital marketing communications team
• Own global digital marketing content strategy and calendar
• Translate business objectives into integrated digital marketing plans
• Leverage emerging digital marketing tools, including genAI
• Define success metrics and KPIs for digital marketing efforts
• Ensure alignment with brand, PR, and global marketing communications