Digital Marketing Manager

Deseret Book is seeking a detail-driven Digital Marketing Manager to execute growth and lifecycle marketing campaigns. You will be hands-on in building launch plans, coordinating across teams and vendors, managing timelines, running A/B tests, and reporting on performance with actionable insights. This role is crucial for optimizing our ecommerce and subscription services.

• Execute integrated growth campaigns across paid media, email, social, and owned channels
• Own lifecycle marketing, including automated journeys, segmentation, and A/B testing
• Coordinate paid, organic, and traditional media campaign execution and performance evaluation
• Manage print/offline placements with rigorous tracking
• Oversee project timelines, vendor relationships, and cross-functional collaboration
• Deliver weekly performance reports with clear insights and action plans