Digital Marketing Automation Manager

Essity is seeking an experienced Digital Marketing Automation Manager to lead strategic digital marketing initiatives for health and medical solutions. You will develop, execute, and optimize integrated marketing programs across websites, email, social media, and digital campaigns, acting as a key advisor to brand marketing teams. This role requires a blend of strategic thinking and hands-on execution to drive brand objectives and improve campaign performance.

• Develop and execute integrated digital marketing campaigns
• Manage website strategy, governance, and SEO
• Lead email marketing strategy and execution using HubSpot and ClickDimensions
• Oversee marketing automation platforms and customer journeys
• Develop and optimize social media strategies
• Analyze campaign performance and provide data-driven recommendations