Director of Retail Media

Lead Hasbro's global Retail Media Center of Excellence, driving strategy, investment, and growth across major retail media networks. This role establishes Retail Media as a core capability within Hasbro's in-house media organization, defining operating models, governance, and measurement standards.

• Lead global Retail Media vision, strategy, and operating model
• Establish long-term Retail Media priorities aligned with growth objectives
• Build and scale Hasbro's Retail Media Center of Excellence
• Partner with Marketing Analytics & AIM teams to establish measurement frameworks
• Serve as Hasbro’s senior strategic lead with retail media agencies and platform partners
• Lead and develop a high-performing Retail Media organization