Growth Marketing Specialist

ZAP Solutions, a Banyan Software company, seeks a Growth Marketing Specialist to drive demand and generate qualified sales opportunities for their higher education software. This hands-on role focuses on demand generation, lead nurturing, and sales pipeline development through targeted campaigns, content creation, and digital marketing initiatives.

• Develop and execute demand and lead generation campaigns
• Create targeted campaigns for higher education markets
• Manage email marketing and lead nurturing programs
• Develop landing pages and conversion-focused assets
• Create marketing content and sales collateral
• Maintain and update website content using a CMS