Manager of Digital Marketing

Wesleyan University seeks a Digital Marketing Manager to lead integrated digital marketing initiatives, blending creative strategy with data analysis. This role will optimize web, search, email, social media, and digital advertising campaigns to enhance the university's brand and support recruitment efforts. You will translate data into actionable recommendations, build reporting systems, and evaluate new marketing technologies.

• Develop and implement integrated digital marketing strategies
• Plan, launch, and optimize paid campaigns across multiple platforms
• Create campaign measurement plans and maintain tracking standards
• Lead cross-channel analysis and establish regular reporting
• Supervise the Social Media Manager
• Evaluate and implement AI-enabled analytics and automation tools