Social Media Specialist

Groupon is seeking a Social Media Specialist to lead organic social strategy across North America. This hands-on role involves building, testing, and producing content using generative AI tools as a default. You will define channel strategy, create social-native ideas, and manage a consistent publishing cadence to keep communities engaged.

• Lead organic social strategy for North America
• Hands-on content production using generative AI tools
• Develop social-native ideas and test-and-learn cadence
• Own organic social metrics and translate data into decisions
• Deep cultural fluency with Gen Z audiences on TikTok, Instagram, and YouTube
• Portfolio required, including AI-generated work