Journal Marketing Manager

Wiley is seeking a Journal Marketing Manager to develop and execute go-to-market strategies for Health Science and Social Science journals, focusing on relationships with researchers and authors in China. This role involves creating data-driven marketing campaigns to drive article submissions, revenue, and readership growth.

• Develop and implement brand awareness and lead generation strategies
• Create compelling product positioning and messaging
• Manage external relationships with editorial customers and institutions
• Analyze market intelligence and competitor behavior
• Collaborate with marketing teams to deliver journal goals
• Drive article submissions, revenue, and readership growth