About this role

ZEISS is seeking a Brand Manager to lead go-to-market strategies and enhance brand awareness for their Eye Care & Accessories business within the retail channel. This role focuses on consumer and product marketing for e-tail/retail partners, acting as the internal content marketing expert.

What we are looking for

6

Develop and execute go-to-market strategies and drive brand awareness
Manage consumer brand marketing and product marketing for e-tail/retail business
Create and implement marketing plans, including digital and print materials
Develop promotion calendars and channel-specific marketing plans
Partner with cross-functional teams to produce marketing assets
Analyze campaign results, market data, and consumer trends

Skills mentioned

1

Microsoft Office