Marketing Manager, Specialist

Vanguard is seeking a digitally savvy Marketing Manager, Specialist to lead employer brand marketing and digital channel strategy. You will develop and execute impactful marketing initiatives to support organizational growth and talent objectives, working closely with business leaders and talent acquisition teams. This role requires a data-driven approach to optimize campaigns and enhance brand visibility across multiple digital platforms.

• Develop and execute digital marketing strategies for employer brand presence
• Lead employer branding initiatives across LinkedIn, Naukri, and career websites
• Own channel strategy, audience growth, and content performance
• Plan and manage paid media campaigns for maximum reach and conversion
• Drive SEO and GEO strategies to improve digital discoverability
• Analyze campaign performance and deliver actionable insights through reporting