Director, Creative Copywriting - HOKA

HOKA is seeking a Director, Creative Copywriting to lead the global brand voice, verbal identity, and narrative strategy. This role will translate brand and business objectives into compelling campaign narratives, product stories, and messaging systems across all consumer touchpoints. You will manage a team of writers, collaborate with cross-functional leaders, and ensure HOKA's storytelling remains fresh, distinctive, and culturally relevant.

• Lead global brand voice, verbal identity, and narrative strategy
• Develop campaign narratives, product storytelling, and messaging systems
• Manage and develop a team of copywriters
• Partner with senior leaders across Brand, Product, Marketing, and more
• Oversee integrated storytelling across various platforms
• Ensure strategic clarity, cultural relevance, and global consistency