Social Media & Creator Marketing Manager

Lead the social media and creator marketing strategy for RYOBI and RIDGID Canada, building an engaged audience and driving brand presence. This role owns organic social, creator partnerships, community management, and analytics, translating insights into actionable strategies. You will also collaborate with retail partners and capture platform-native content when needed.

• Develop and execute organic social media strategy across key platforms
• Build and manage creator marketing programs and partnerships
• Own content strategy, creative direction, and final content approval
• Drive community management with an insights-led approach
• Establish social analytics framework and reporting
• Capture platform-native content independently when required