Senior Performance Marketing Manager, GTM Experimentation

Gusto is seeking a Senior Performance Marketing Manager to lead experimentation and execution across paid social and emerging acquisition channels. This role involves testing new platforms and tactics, managing multi-million dollar budgets, and leveraging AI tools to drive pipeline and revenue growth for small businesses. You will own day-to-day strategy and collaborate cross-functionally to optimize campaigns and inform creative production.

• Own paid social strategy and execution across multiple platforms
• Manage multi-million dollar budgets and perform financial analysis
• Lead creative strategy and testing at scale
• Identify, test, and validate new digital media channels
• Utilize AI tools for campaign briefs, copy, and analysis
• Collaborate with Integrated Marketing, Communications, and Web teams