Open role
Marketing Consultant, Sponsor/Advisor Marketing & Growth
Manulife and John Hancock
About this role
Join our Group Benefits Marketing team to develop and execute innovative digital marketing strategies that promote health and wellness benefits. You will support integrated sponsor and advisor marketing programs, driving engagement and business growth through audience-focused initiatives. This role emphasizes a data-informed mindset and the use of AI to enhance marketing effectiveness.
What we are looking for 6
- Develop and execute integrated marketing plans for sponsors and advisors
- Drive engagement, adoption, and retention through targeted campaigns
- Utilize customer insights and market trends for strategic planning
- Manage day-to-day campaign development, execution, and optimization
- Leverage AI and emerging technologies to improve marketing efficiency
- Collaborate with cross-functional partners to deliver high-quality materials