Director, Marketing Strategy

TIAA is seeking a Director of Marketing Strategy for Wealth Marketing to develop and execute strategies for client acquisition, engagement, and retention. This role involves collaborating with various teams to translate strategic direction into audience-centric marketing programs and track progress against defined goals.

• Support and execute overall marketing strategy for Wealth Marketing
• Coordinate across marketing functional areas to implement plans
• Contribute to audience strategy development
• Support build-out of engagement programs
• Define and document client journeys
• Define departmental KPIs and measurement frameworks